When two industry leaders from different worlds come together, the result is often something extraordinary. That’s exactly what happened when Rally Action Driver Training teamed up with Singapore Airlines for their popular YouTube series, “Beyond the Cabin.” This collaboration brought an exciting, adrenaline-fueled attraction to life, showcasing the thrilling world of rally driving to a global audience.
This partnership was more than just an adventure. It was a collaboration that highlighted the best of Perth’s unique attractions while offering Singapore Airlines passengers and viewers a glimpse into an experience they might never have considered.
A Perfect Partnership: Rally Action Driver Training & Singapore Airlines
At first glance, a partnership between an airline and a rally driving school might seem unexpected. However, both Singapore Airlines and Rally Action Driver Training share a common goal: delivering unforgettable experiences.
Singapore Airlines, known for its world-class service and commitment to innovation, launched “Beyond the Cabin” to showcase unique destinations and experiences around the world. The series aims to go beyond the usual tourist attractions and give travelers an insider’s look at what makes a destination special. Perth, with its stunning landscapes and adventurous spirit, was the perfect setting for an action-packed episode.
Rally Action Driver Training, located just outside Perth, is one of Australia’s leading rally driving experience providers. We offer thrilling, hands-on experiences where participants can learn how to handle high-performance rally cars on gravel tracks. Our expertise in motorsports and passion for adventure made us the perfect partner for a collaboration that would add an adrenaline rush to Singapore Airlines’ travel content.
Behind the Scenes: Planning the Collaboration
Creating a seamless and exciting collaboration required careful planning from both parties. The goal was to design an experience that:
- Showcased Perth as a destination beyond its well-known attractions.
- Delivered engaging content that aligned with Singapore Airlines’ brand identity.
- Highlighted Rally Action Driver Training’s expertise and unique offerings.

The planning process involved discussions about how to best integrate the rally driving experience into the travel-focused narrative of “Beyond the Cabin.” The production team worked closely with us to craft an experience that would be both visually captivating and informative for viewers.
To ensure authenticity, Singapore Airlines sent a representative—the host of the show Thaqifah (and a real life airline hostess)—to participate in the rally driving. This allowed viewers to experience the thrill through the host’s eyes, making it relatable and inspiring for those watching.
The Experience: From the Cabin to the Driver’s Seat
For most people, flying in a world-class airline like Singapore Airlines is a luxurious and seamless experience. But what happens when you swap the cabin for the driver’s seat of a high-speed rally car?
That’s exactly what the Singapore Airlines team set out to explore in Beyond the Cabin: Perth Edition.
With helmets on and adrenaline pumping, Thaqifah stepped into our Subaru WRX rally car. She took on the dusty gravel tracks under our watchful guidance. The raw power of the rally car, the amazinf forest scenery, and the thrill of controlled drifting created an unforgettable experience.
This segment of Beyond the Cabin captured the essence of rally driving—the mix of skill, speed, and excitement that makes it such a unique sport. The action-packed shots of the car tearing through the dirt, kicking up clouds of dust, and navigating sharp corners showcased just how different and thrilling this experience was compared to the usual city tours or beach excursions.

Why This Collaboration Worked So Well
The success of this partnership can be attributed to several key factors:
1. Unique and Engaging Content
In a world where travel content often revolves around scenic landscapes and cultural experiences, rally driving provided something completely different. It added an element of adventure tourism, appealing to thrill-seekers and those looking for unconventional travel experiences.
2. Brand Synergy
While airlines and rally schools operate in different industries, both brands share a commitment to excellence, adventure, and providing unforgettable moments. Singapore Airlines delivers premium travel experiences, while Rally Action Driver Training delivers premium rally experiences—a natural alignment of values.
3. Showcasing Perth Beyond the Usual Attractions
Perth is often known for its beautiful beaches, vineyards, and laid-back lifestyle. However, this episode of Beyond the Cabin showcased a completely different side of Western Australia—one that highlights adrenaline, motorsports, and off-road adventure. This broadened Perth’s appeal, attracting new types of travelers who might not have considered it a destination for motorsports.
4. Expanding Audience Reach
By partnering with Singapore Airlines, Rally Action Driver Training gained exposure to a global audience. Singapore Airlines’ extensive customer base, especially in Asia and beyond, meant that rally driving in Perth was introduced to millions of potential travelers who may now consider adding it to their itinerary.

5. Encouraging Experiential Travel
Modern travelers are looking for more than just sightseeing—they want immersive and hands-on experiences. This collaboration perfectly tapped into that trend, showing that Perth offers much more than just beautiful landscapes; it’s also a place for high-energy adventure.
The Impact of the Collaboration
The release of the Beyond the Cabin episode featuring Rally Action Driver Training had an immediate impact. The video received high engagement on YouTube and social media. As of January 2025, there have been 24+ million views and counting!

Tourism operators in Perth also benefited from the increased interest in adventure experiences, proving that collaborations like these have a ripple effect beyond just the two main partners. It demonstrated how creative marketing and partnerships can redefine how a destination is perceived globally.
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